People are designed to repeat patterns that make them feel good. Here are some ways small retail businesses can drift into the holes and compete with larger businesses.Īn example of good customer service creating its own marketingįollowing up on a problem that you helped a customer solve last time you talked makes them feel good. Larger businesses cannot optimize their marketing as quickly or as easily as small businesses can, and they use their large budgets to cover the holes. A huge truck makes up for what it lacks in speed with sheer power, but there are advantages to being small and agile.
You aren’t going to get a commercial during the Super Bowl, but you don’t need to go that big to play with the big kids.īusinesses are like cars in this sense. It may seem infinitesimal compared with that of big businesses in your industry. Like most small businesses and startups, you may have a small marketing budget. All you need to do is learn how your small business can compete with a large business.
The good news is that our research shows that people want to shop small. Big corporations have big marketing budgets, brand recognition, and general power in the industry. Being a small business owner in the current environment can be scary.
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